The Lego Business History

The Seglar company begun in 1932 when Danish carpenter Ole Kirk Christiansen started making toys and games for a living. He struggled to make ends meet in the depths of the 1930s, but the mini prototypes he previously made of items like ironing panels and ladders had superb potential since children’s toys. This individual named the corporation Seglar after two Danish text, leg and godt, which means “play well. ”

In 1958, the best places to buy lego he developed the iconic profano brick with pontoons inside which makes it interlock to lego portions. This ground-breaking innovation totally changed the company and allowed it to grow at an unbelievable pace.

By the 1960s, Profano had extended its international reach and began delivering toys beneath license in North America by using a arrangement with luggage producer Samsonite. The business also started off selling collections with all the bits should build a specific model, and introduced dedicated themes which includes Space (with astronaut minifigures), Castle, Area (later renamed Seglar City), and FabuLand.

In the 1970s, Lego took a remarkable step forward with its introduction of Lego data that got movable arms and legs. The company as well began employing more plastic material and adding larger prevents for younger children, a path called Duplo. In the 1980s, Lego’s product sales grew at an extraordinary rate of ten percent every year, in spite of overall plaything industry revenue growth slowing down.

Today, Lego is a considerable global company with profits of over $5. main billion and one of the most coveted brands in the world, ranking number 1 on Manufacturer Finance’s ‘Most Powerful Brand’ list in 2015. Nonetheless it still seems less like a ruthlessly business giant plus more like an aged family friend.